Client Brief Questionnaire

Section 01

General Business Information

Business Details

Business / Brand Name *

Trading Name if different from brand name

Business Owner / Contact Name *

Phone Number *

Email Address *

Year Established

Physical Address

Website (if existing)

Business Overview

1. What does your business do? Describe both your events and woodwork services

2. Who are your primary customers? e.g. individuals, corporates, event planners, interior designers…

3. What areas / regions do you serve?

4. What makes your business unique compared to competitors?

Services Offered

5. Please list your Events services:

6. Please list your Woodwork / Production services:

Brand Identity

7. Do you have an existing logo and brand colors?

Yes — I will provide files Yes — needs a refresh No — starting from scratch

8. Describe the look and feel you want your brand to convey:

Luxury / High-end Rustic / Handcrafted Modern / Minimalist Bold / Energetic Warm / Inviting Corporate / Professional Playful / Fun Other

9. List 3–5 brands or businesses whose visual style you admire:

10. List any competitors we should be aware of:

Section 02

Website Brief

This section is specifically for your website project and is separate from the social media brief.

Website Goals

11. What is the primary goal of your website?

Generate leads / enquiries Online bookings Showcase portfolio Sell products (eCommerce) Brand credibility Other

12. What action should visitors take when they land on your site? e.g. book a call, request a quote, view gallery

Website Pages & Features

13. Which pages do you need? Tick all that apply

Home About Us Events Services Woodwork / Products Gallery / Portfolio Testimonials Blog / News FAQ Contact / Enquiry Form Online Booking Shop / eCommerce Other

14. What special features or functionality do you need?

Online booking / calendar Quote request form Photo gallery with filter WhatsApp chat button Live chat Social media feed Other

15. Do you need the website to be available in multiple languages?

English only Arabic + English Other

Content & Media

16. Will you provide written content (text) for the website?

Yes, I will write it Yes, I have it ready No — I need copywriting help

17. Will you provide photos and videos?

Yes — professional photos ready Yes — phone photos only No — need photography Stock images are fine

18. Do you have an existing portfolio of events / woodwork projects to showcase?

Technical Requirements

20. Do you have a domain name and hosting already?

Domain + hosting ready Have domain, need hosting Need both Not sure

21. Do you have a preferred website platform?

WordPress Shopify Custom No preference

22. Will you need to manage / update the site yourself after launch?

Yes — I need a simple CMS No — I'll rely on your team Not sure yet

23. Are there any websites you love that we should draw inspiration from? Include URLs if possible

24. What is your desired launch date or deadline?

Section 03

Social Media Brief

This section is dedicated to your social media strategy and is separate from the website brief.

Current Social Media Presence

25. Which platforms are you currently active on? Tick all that apply

Instagram TikTok Facebook Snapchat LinkedIn X (Twitter) YouTube Pinterest

26. Please provide your current social media handles / links:

Instagram

TikTok

Facebook

Other

27. How would you describe your current social media performance?

Just starting out Growing but inconsistent Active but not strategic Strong and consistent

Goals & Target Audience

28. What are your main social media goals? Tick top 3

Increase brand awareness Generate leads / enquiries Showcase portfolio Grow followers Drive website traffic Build community Increase bookings

29. Describe your ideal target audience on social media:

Age Range

Gender

Location

Job / Industry

Interests / Lifestyle

✦

Thank you!

We've received your brief. Our team will review your answers and be in touch shortly to schedule a strategy session.